Under Armour

Brand Name:

  • Under Armour

Etymology | Origin:

  • Created by founder Kevin Plank’s older brother, Bill Plank
  • Inspired by the phrase ‘body armor’


  • “Plank wanted to name the company Heart, but that was too common. Then he thought of Body Armour. Finally, Plank’s oldest brother, Bill, mistakenly asked how Under Armour was coming along. ‘I thought, That’s it,’ Plank says.'”