• Subaru

Category Name:

• Automobiles

Style | Technique:

• Evocative Name
• Storied Name

Etymology | Origin:

• The Subaru brand was named after the constellation Pleiades.

Trivia:

• “The first president of Fuji Heavy Industries Ltd. (FHI), Kenji Kita, had some definite opinions on the subject of automobiles. ‘If you’re going to build a car, build a full-fledged car.’ ‘Japanese cars should have Japanese names.’ Mr. Kita was ardent about producing passenger cars and was the most passionate of all about the 1954 prototype of the Company’s first passenger car, the P-1.Mr. Kita canvassed the Company for suggestions about naming the P-1, but none of the proposals were appealing. In the end, Mr. Kita gave the car a beautiful Japanese name that he had been quietly cherishing in his heart — Subaru.Subaru is the name of a star cluster in the Taurus constellation. Six of its stars are visible to the naked eye, but about 250 bluish stars can be seen if one uses a telescope.In the West the cluster is called Pleiades, in China, Mao, and in Japan, Subaru (‘to govern or gather together). In Japan, it also goes by the name Mutsuraboshi (Six Stars), under which title it appears frequently in very old Japanese documents such as Kojiki and Manyosyu and literature such as Makura-no-soshi. Clearly, this is one of the clusters much loved by the Japanese from ancient times. Interestingly enough, FHI was created by the merger of six companies, so you can see what a truly evocative name Subaru is.”

• Löwenbräu

Category Name:

• Brewing

Style | Technique:

• Theronym

Etymology | Origin:

• The Löwenbräu brand was named after the fresco on the wall of its original brewery. It’s theme was the biblical story of ‘Daniel in the Lion’s Den’.

• Beretta

Category Name:

• Firearms

Style | Technique:

• Patronym

Etymology | Origin:

• The Beretta brand was named after its creator, Bartolomeo Beretta.

• Fiskars

Category Name:

• Consumer Products

Style | Technique:

• Toponym

Etymology | Origin:

• The Fiskars brand was named after its place of creation: Fiskars Bruk, Finland.

• Twinings

Category Name:

• Tea

Style | Technique:

• Patronym

Etymology | Origin:

• The Twinings brand was named after its creator, Thomas Twining.

• Molson

Category Name:

• Beer

Style | Technique:

• Patronym
• Storied Name

Etymology | Origin:

• The Molson brand was named after its creator, John Molson.

• John Deere

Etymology | Origin:

• John Deere is a patronym, named after its creator, John Deere.

• Cointreau

Etymology | Origin:

• Cointreau is a patronym, named after its founders, the brothers Adolphe and Edouard-Jean Cointreau.

• Aquascutum

Etymology | Origin:

• Aquascutum is a compound name, coined from the Latin words aqua ‘water’ and scutum ‘shield’.

• Macy’s

Category Name:

• Department Stores

Style | Technique:

• Patronym
• Storied Name

Etymology | Origin:

• The Macy’s brand was named after its creator, Rowland Hussey Macy.