Brand Name
- Under Armour
- 1995
Preferred Etymology | Origin
- Created by founder Kevin Plank’s older brother, Bill Plank
Citation | Reference
- “Plank wanted to name the company Heart, but that was too common. Then he thought of Body Armour. Finally, Plank’s oldest brother, Bill, mistakenly asked how Under Armour was coming along. ‘I thought, That’s it,’ Plank says.’” The Washington Post
