Brand Name
Preferred Etymology | Origin
- Created by founder Kevin Plank’s older brother, Bill Plank
Citation | Reference
- “Plank wanted to name the company Heart, but that was too common. Then he thought of Body Armour. Finally, Plank’s oldest brother, Bill, mistakenly asked how Under Armour was coming along. ‘I thought, That’s it,’ Plank says.’” The Washington Post
Brand Name
Preferred Etymology | Origin
Folk Etymology | Alternative Theories
- Kodak, Tennessee
- Kodiak, Alaska
- Kodok, Sudan
- NoDak (North Dakota)
Citation | Reference
- “Philologically, the word Kodak is as meaningless as a child’s first ‘goo’ — terse, abrupt to the point of rudeness, literally bitten off by firm and unyielding consonants at both ends, it snaps like a camera shutter in your face. What more would one ask!”
- “I devised the name myself. The letter “K” had been a favourite with me — it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with ‘K.’ The word ‘Kodak’ is the result.” (System Magazine 1920s)
- “He and his mother devised the name Kodak with an anagram set. He said that there were three principal concepts he used in creating the name: it must be short, you can not mispronounce it, and it could not resemble anything or be associated with anything but Kodak.”
